About Sasha Lund
Founder of Core Values Consulting, Chief Strategy Officer at Healthy Pleasure Group, and Award-Winning Author.
Sasha is a passionate entrepreneur, building businesses focused on family governance, legacy planning, and wellness. She advises multi-generational families on succession and has invested in the emerging sexual health tech industry.
“When purpose meets passion, you’re unstoppable.”
After surviving death in 2017, Sasha Lund dove headlong into life. Not six months after her resuscitation, she hiked the Himalayas and shifted the course of her career by founding her business Core Values Consulting, working with prominent families around the globe. Her deep human connections are featured in her podcast Legacy Talks with Sasha Lund, where she interviews prominent individuals on topics ranging from next generation issues to legacy to business planning – a podcast heard in over 15 countries.
Her expertise has been published in Forbes Italia, Robb Report, Diplomatic World, International Family Office Journal, Exeleon Magazine, Swiss Ladies Drive, and many others. Her work on women in family businesses, published in FamilyBusiness.org, earned her and her colleagues the prestigious 2021 Schulze Publication Award from Entrepreneur and Innovation Exchange.
Currently, Sasha is editing and co-authoring a book called The Rising Role of Women in Family Offices and Family Businesses, available in March 2025.
In 2019, Sasha took a radical interest in the importance of sexual health and its relation to overall well-being. Since then, she has invested in and advised Healthy Pleasure Group and minthub, hoping to shape the burgeoning sexual health and technology industry through education and innovation.
Having a philanthropical mindset is crucial to Sasha. She is a proud NEXUS Global network member and served as the MD of OneMillionChildren.org, an NGO dedicated to the empowerment and education of refugee children, striving to ensure that one million out-of-school children affected by conflict have access to education globally. She also supports the Desert Flower Foundation Americas, PeacePlayers, and Ubuntu Life.
Challenges facing women and children – especially the challenges faced by women and children in developing nations – has been a calling for Sasha and in 2020, she was appointed a senator for the World Business Angels Forum, which is committed to empowering world economic development by creating innovative financial instruments for innovators, startups, and small/medium size enterprises.
Sasha has a deep love of theatre, film and art, cultivated at an early age in the living room of her Soviet filmmaker grandfather. She has been a juror for various film festivals, including the Italian Giffoni Film Festival, and Berlin’s Internationale Filmfestpiele Berlinale – helping launch Generation 14+, the youth branch of the Berlin Film Festival – and many others.
In keeping with her family’s tradition of storytelling, Sasha is currently completing a novel and screenplay drawn from her great-great-grandfather’s inadvertent world tour at the turn of the 20th century.
Her deep love for those around her and her varied experiences has made Sasha a sought-after chairperson, moderator and organiser of high-end intimate gatherings of thought-provoking people. Holding in trust the inner selves of those around her brings a powerful honesty from those she has the honour to interview. Around Sasha, it is not uncommon to hear “I’ve never talked about this with anyone.”
Sasha graduated from King’s College, London with a Bachelor of Arts degree in Modern Foreign Languages with Education and Film, she holds a diploma from the University of Barcelona in Shakespearean Studies, and a CELTA Qualification from Cambridge University.
Though raised in rural Sweden and metropolitan Berlin, Sasha now splits her time between Cyprus and the United States.